SR Productions’ first corporate video was a 4 minute introduction to The Gold Recyclers, a precious metal purchasing company in Sidney, BC. The video was filmed on a Canon 5D Mark II and is a testament to the high quality images these affordable DSLR cameras can produce. All of the video production equipment was rented locally and filmed on location at The Gold Recyclers’ office in Sidney, BC.  The precious metal purchasers were new to the video production process and nerves were present as people tend to be uncomfortable in front of a camera. Initially, the owners preferred scripted content as they felt they would be more comfortable with something to guide them. Upon Steven’s suggestion, scripts were set aside and interviews were conducted naturally. The candid questions drew heartfelt and very genuine responses and lead to a very nice final edit.

We began this production with the intent of introducing the family business to the public.  The video achieved this, but also became a greater introduction into the process a customer would expect when selling their precious metals.  At the peak of the gold prices, companies all over the world were taking part in the modern day gold rush.  They were travelling weekly to small towns and The Gold Recyclers had many teams throughout Canada.  The lack of a brick in mortar store in small towns made it challenging for The Gold Recyclers to develop a long term relationship with their customers.  They searched for a solution for this problem, coming up with a video that would introduce the key figures of the company to potential clients.